ALTO USA Appoints Retail Industry Veteran Rhett Asher as Vice President, Community Relations & Partnerships
March 16, 2022
Constanza Trebilcock

Miami, Florida, March 14, 2022 – ALTO USA has hired Rhett Asher as their new Vice President, Community Relations & Partnerships. Asher, former VP, Strategy of ThinkLP, brings more than 30 years of retail operations, partnerships, business development, marketing, and industry trade association experience. In addition, he is currently the President/Chairman of the International Supply Chain Protection Organization (ISCPO).

Asher has previously served as Vice President of Asset Protection for the Food Marketing Institute, National Retail Federation and Retail Industry Leaders Association. Asher has lived & breathed retail his entire career and knows its many challenges. “My passion is the retail industry and the protection & safety of its people & businesses.” Asher said, “I am excited about joining the ALTO team and helping to support their mission of bringing various stakeholders together to ensure that retail is the safest environment it can be for its associates & customers.

According to Cristian Lopez, ALTO CEO: “We’re building a powerhouse team of people who are passionate about what they do, Rhett is a perfect fit with our team.  He knows retail and understands what retailers deal with daily and genuinely wants to help them.  We are super excited to see what we can do with all this talent, the sky is the limit!”

About ALTO

ALTO Alliance operationalizes retailer incident data, enabling our team of attorneys and support specialists to provide actionable insights that empower collaboration between retailers, law enforcement, and prosecutors.