Enhancing Retail Safety One Store At A Time
November 28, 2023
Miranda Reyes

Each retail store, with its unique characteristics and inherent vulnerabilities, faces a set of safety challenges that are distinct to their circumstances. Considering factors such as location, clientele, and specific disruptions, the 2023 National Retail Security Survey (NRSS) sheds light on the most critical safety challenges faced by the retail industry today. This comprehensive report raises alarming concerns, highlighting a worrisome surge in violence towards retail employees nationwide, as well as an increase in violent behavior exhibited by Organized Retail Crime (ORC) offenders.

But retail safety encompasses more than just preventing theft. It requires a multi-pronged approach to address various issues such as property damage, violence, slow police responses, and lenient consequences for offenders. These problems have a direct impact on employee morale, productivity, and the overall security of the communities they serve, emphasizing the need for comprehensive and effective solutions. ALTO recognizes the importance of a nuanced approach that goes beyond traditional security measures and tackles a spectrum of issues, ranging from property damage to slow police responses.

The Multi-Faceted Nature of Retail Safety: The Need for a Collaborative Solution

Retail stores encounter a multitude of security challenges, such as violence and property damage. However, external factors like sluggish law enforcement responses and insufficient penalties for offenders exacerbate these issues. Consequently, the presence of fear, costly repairs, and increased security demands take a toll on operations, profits, and team spirit, dealing a heavy blow to overall business performance.

Store associates and managers work hard to strike a balance between fulfilling their duties and prioritizing a safe environment. However, this can sometimes come at a cost to their well-being, productivity, and morale, which ultimately has a direct impact on the overall performance and customer experience within the store.  A universal approach to retail safety is insufficient. To address these problems effectively, it is imperative to implement customized solutions tailored to the specific needs of each store. By doing so, we can foster safer retail environments that benefit store associates, customers, and the surrounding communities.

ALTO’s “One Store at a Time” Approach:

In the dynamic world of retail, where consumer trends, technological advancements, and societal shifts shape the landscape, ALTO presents a standout solution – the “One Store at a Time” approach. This innovative method seamlessly integrates with asset protection and loss prevention teams, offering a tailored and impactful safety strategy for each retail location. This approach encompasses a comprehensive set of actions designed to drive success and ensure the utmost security.

Understanding the Local Landscape

ALTO’s journey starts by thoroughly examining the local landscape. Our on-site teams meticulously analyze reported incidents and actively engage with the community to gain a comprehensive understanding of its distinct challenges. Comprised of local residents, our Customer Success teams reside and operate in nearby neighborhoods, granting them an intimate familiarity with specific safety concerns. This localized insight serves as the foundation for devising precise and impactful safety measures.

Building Collaborative Community Partnerships

ALTO places great emphasis on the significance of community involvement. We cultivate strong relationships with local law enforcement and community allies, establishing partnerships with stores and fostering open communication. This collaborative approach ensures the swift and efficient resolution of incidents. Beyond the store, we actively engage in local communities, organizing events and developing strategies for sustained positive change. ALTO is more than just a retail safety solution provider; we are dedicated partners in building safer communities.

Localized Accountability and Consequences

ALTO’s strategy revolves around leveraging data effectively to convert incident reports and on-the-ground support into meticulously crafted action plans. Our primary objective is to disrupt the pattern of undesirable behavior by highlighting its consequences. These consequences are not mere components of a generic national plan; our team of in-house legal experts, along with local advocates, work closely with prosecutors in each location to ensure that accountability becomes a tangible reality rather than just a concept.

In the ever-evolving world of retail, ALTO’s approach to retail safety transcends being just a solution – it signifies a paradigm shift. Through a deep understanding of local intricacies, fostering community partnerships, and upholding localized accountability, we empower retailers to navigate the dynamic retail landscape with unwavering confidence. Our mission is to ensure that safety disruptions are held accountable, driving the resolution process forward. 

Discover how ALTO is revolutionizing retail safety and seamlessly integrating with retailers’ safety strategies to elevate security and success.