ALTO Announces Leadership Changes to Regional Operations
March 1, 2024
Miranda Reyes

March 1, 2024 — ALTO is pleased to announce a significant leadership reorganization aimed at elevating excellence and support within our U.S. operations and across the ALTO Alliance.

Effective today, Lourdes Saldana, who has served as Director of Operations for the West Coast, is stepping into the role of Regional Vice President for the West Region. Simultaneously, Sofia Rosende, formerly the Regional Vice President for the West Region, will transition her vast experience and leadership to oversee operations in the East Region.

These leadership changes mark a significant milestone in ALTO’s continuous effort to create safer communities across the nation and provide them unparalleled service. 

“Both Lourdes and Sofia are exemplary leaders whose dedication and commitment to excellence have truly been key to our success,” says Karl Langhorst, Senior Vice President of Operations. “We are confident that their contributions in these new roles will lead us towards even greater accomplishments for our customers and the communities we serve.”

Lourdes Saldana, who has been with ALTO US for nearly 5 years, brings expertise in operational strategy and management to her new role. Similarly, Sofia Rosende, with 11 years at ALTO, including 5 at ALTO US, transitions to her new role with a deep understanding of the company’s purpose and a proven track record of leading teams to achieve outstanding results. Their leadership is expected to drive innovative solutions and uphold ALTO’s mission of safer communities.

With this effective change coinciding with the commencement of Women’s History Month, we are immensely proud to celebrate the achievements of Lourdes and Sofia and their examples of the impactful leadership that propels our company forward.

ALTO: A Different Approach To Retail Safety 

ALTO serves as a valuable complement to retail asset protection and loss prevention strategies. By combining locally-based support, legal teams, and key partnerships within the community and industry, businesses can trust ALTO to effectively mitigate recidivism and deter those who disrupt store safety by advocating for accountability. Learn more: